With 3700 sqr ft. of dual level space in the Meatpacking District to work with, an interesting challenge to make an adaptive reuse of an existing nightclub space was tackled. Branding and identity included coming up with the name, concept, graphic design, as well as the interior design. The retro design conceived harkens to an era of wild New York debauchery; gold and red wall paper, smoked mirrors, zebra wood veneer and the cheeky use of multiple disco balls on the cellar floor. Imagine a vampire den meets Helmut Newton.